On NHL playoff nights in Montreal, the wood-fired oven at St-Viateur Bagel retains burning — even when the lineups on the counter get slightly shorter.
On the flagship location of the Mile Finish bakery, workers say they’ve seen a well-recognized sample throughout Montreal Canadiens playoff video games: quieter streets and fewer clients strolling by means of the door.
“Our retailer is calmer on evenings when the Canadiens are taking part in,” stated Nicolò Piazza, normal supervisor of St-Viateur Bagel. “However we’re very happy with our group.”
Because the Canadiens’ playoff run grips Montreal, companies throughout town say recreation nights are reshaping night routines and buyer site visitors.
Bars and eating places close to the Bell Centre — the Canadiens’ downtown residence enviornment — fill with followers wearing blue, white and crimson, whereas elsewhere within the metropolis, some companies report slower evenings throughout video games, significantly these tied to leisure actions, procuring or tradition. Others, particularly grocery shops, say Canadiens playoff nights convey a surge of consumers stocking up on meals earlier than puck drop.
At Metro, one among Quebec’s largest grocery chains, spokesperson Ines El Khlifi stated shops throughout the Larger Montreal space develop into noticeably busier shortly earlier than video games start.
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“We modify workers group accordingly to enhance the circulate in shops and the client expertise,” she stated.
She added that playoff video games additionally affect what clients purchase.
“We additionally see that these events encourage clients to buy extra festive merchandise similar to beer, pizza or rooster wings, purchases they’d not essentially make underneath regular circumstances, particularly on weekday evenings.”
At Rona, communications representatives stated it’s troublesome to isolate the playoffs’ impression as a result of spring is already the busiest season for the trade.
Staff at different residence enchancment and retail shops stated they’ve seen quieter evenings throughout video games.
At a Dwelling Depot retailer, worker Aaron Haran stated Canadiens playoff video games noticeably gradual buyer site visitors and permit employees to give attention to duties which can be more durable to finish throughout busier durations.
“We all know it, and we put together for it by doing duties we usually can’t do when there are plenty of clients,” he stated in French. “When there are fewer folks, we are able to get sure issues performed. So sure, the video games actually have an effect on the individuals who come right here to buy.”
At a Canadian Tire retailer, employee François Prud’homme stated he has additionally seen fewer clients throughout video games because the begin of the playoffs.
However he stated the Canadiens’ playoff run boosted buyer demand for group merchandise earlier within the spring, particularly automobile flags.
Some leisure and cultural companies additionally say attendance dips throughout video games.
At Idolem, a yoga studio chain with places throughout Montreal, worker Clara, who didn’t give her final identify, stated lessons have been much less full throughout playoff video games because the begin of the post-season.
“However we don’t adapt our schedules in response to the video games,” she stated. “There are nonetheless many purchasers coming to practise.”
On the McCord Stewart Museum, a downtown Montreal museum devoted to Canadian historical past and tradition that stays open till 9 p.m. on Wednesdays, spokesperson Pascale Grignon stated attendance on Wednesday evenings dropped between 20 and 25 per cent throughout latest playoff video games.
“The pattern measurement stays small,” she stated, pointing to solely two Wednesday playoff video games to date.
Céline Hayes, an worker at Scotiabank Theatre Montreal downtown, additionally stated she seen fewer moviegoers throughout Canadiens playoff video games.
In the meantime, the group behind unbiased theatres Cinéma Beaubien, Cinéma du Parc and Cinéma du Musée stated quieter evenings have typically coincided with Canadiens video games, although elements similar to climate and movie programming additionally affect turnout.
The Canadiens are taking part in towards the Carolina Hurricanes within the Japanese Convention remaining.
© 2026 The Canadian Press

